As covered in the “Research and Review” page, before embarking on any digital marketing plan it is important to outline and determine your specific objectives, and this will vary by client, and of course may change over time. Generally speaking, any online marketing program will have an objective of increasing leads/sales, and/or building brand awareness.

So before embarking on any plan, each client should consider the following:

          * Determine your specific objectives and desired outcome
          * Consider various lead/customer acquisition strategies
          * Consider traffic generation options
          * Review methods to increase conversions
          * SEO vs lead generation
          * Social media objectives and strategies
          * Setting up a follow-up system or CRM

It is, again, important to consider the big picture when embarking on any strategy. The following points are areas that we believe all clients should consider and evaluate:

          * The traditional method of improving the bottom line is to decrease overheads or                          increase sales
          * Why optimizing the back end can be the single best way to find more prospects,                         convert more customers and improve return on investment
          * How making a few small changes could improve your profits by over 200%
          * How to increase your leads at no extra expense
          * How to improve your conversion rate
          * How to increase the perceived value of your product or service
          * How to build lasting relationships
          * How to increase customer referrals

Methods.

The following is a partial list of the main areas or strategies used to create or increase leads or sales, or to build brand awareness.

          * SEO
                    * On page
                    * Off page (Link building etc.)
          * Social Media
                    * Facebook
                    * Twitter
                    * Google +
                    * Pinterest
                    * YouTube
                    * LinkedIn
          * PPC, Advertising
          * Landing pages
          * Blogs
          * Content creation
          * Lead gathering
          * User Experience
          * Development, design and creative