User Experience, or UX as it is often referred to, encompasses all aspects of the end-user’s interaction with your company, its services, and its products.

A great user experience will meet the precise needs of the customer, without difficulty or bother, simply giving customers what they want and need. UX is the: what, when, where, why, how, and who of a product. In other words, pretty much everything that affects a user’s interaction with that product.

User experience can involve many things, such as:

          * Layout and design
          * Site navigation
          * Content
          * Ease of use and simplicity
          * and much more

A site should be simple and logical, easy for the visitor to complete their visit and accomplish their goals as quickly and as simply as possible.